In October the surfing culture reached a top spot in German media
Surf culture made it: top notch rankings in all german media channels in October.
The Mercedes-Benz Windsurf World Cup reaches the stunning count of 275 television-, 1.482 online- and 135 radio broadcasts. Print advertising grew to 726.
These ingredients made it happen: a stunning event, storm front “Xavier” and Philip Köster taking the cup as world champion for the fourth time made the biggest surf culture event worldwide a tremendous success – the annual Mercedes-Benz Windsurf World Cup Sylt.
This fascinating sport in play with the elements had thousandfold social-media coverage and brought in 210.000 passionate visitors. Additionally, the networking effect led to 600 bn contacts by counting 275 television-, 1.482 online- and 135 radio-broadcasts as well as 726 print adverts.
Ride this wave with your brand! Be onboard with internationally recognized premium brands like Mercedes-Benz.
Be part of the surf culture.
The best events of its kind: the Mercedes-Benz Windsurf World Cup Sylt, the Mercedes-Benz Kitesurf World Cup Fehmarn & the Mercedes-Benz SUP World Cup Scharbeutz.
See all highlights of the Mercedes-Benz Windsurf World Cup Sylt 2017